Jellycat plushies aren’t your average soft toy – they’re a full-blown global sensation. From their humble beginnings in London to viral fame on TikTok, Jellycat has taken the world by storm. Whether you’re a collector, a parent, or simply someone who appreciates the charm of a plushie, there’s never been a better time to buy a Jellycat.
The Origins of Jellycat
Founded in London in 1999, Jellycat were originally created with the comfort of children in mind, but over time these plush characters captures the hearts of adults and collectors, too.
Today, the brand is known for its soft textures, imaginative designs, and high-quality craftmanship. From animal characters to food-shaped plushies, Jellycat toys offer something for everyone.
How Jellycat Went Viral
Although Jellycat had been growing steadily for over two decades, its popularity exploded during and after the COVID-19 pandemic. The need for comfort, nostalgia, and joy led people of all ages to discover the magic of Jellycat.
But the real viral moment came courtesy of Gen Z and TikTok. In recent years, thousands if not millions of videos featuring Jellycat toys – often styled like aesthetic home décor or emotional support items – began flooding the platform. As a result, Jellycat saw a 37% surge in annual global income, reaching $252 million by the end of 2023. Source: The Guardian
Search interest also skyrocketed, with Jellycat experiencing a 208% increase in online search volume over the past year, according to Glimpse.
The Most Popular Jellycat of All Time
The Beige Bashful Bunny holds the crown as Jellycat’s all-time bestseller. Its timeless look and ultra-soft feel have made it a favourite gift for babies, children, and adults alike.
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With seasonal collections and limited edition releases, Jellycat ensures that collectors always have a new design to look out for. From salt and pepper shakers to frogs wearing rubber rings, each design adds a touch of quirkiness.
Why Jellycat Toys Make the Perfect Gift
One of Jellycat’s greatest strengths is its variety. Whether you’re giting for a newborn, celebrating a birthday, or just looking for a little self-care treat, there’s a Jellycat for every mood, person, and moment. Their frequent new releases mean the collection is always growing – making them a favourite among fans who enjoy the thrill of the hunt.
Jellycat toys aren’t just plushies. They’re an emotional experience. That’s why they resonate with people from all walks of life – and why their popularity continues to grow.
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